creatives is the material used to generate leads and sell advertising for marketing which is developed and generated by art directors, creative directors and copywriters in advertising agency
Graphic design is a craft where professionals create visual content to communicate messages
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Graphic design is a design process that combines text and graphics in a way that is intended to communicate a specific message.
You will find graphic design in company logos, printed materials like brochures, posters, signs, greeting cards, postcards, business cards, billboards and ads. Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.
Graphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become staples of the graphic designer
A graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, they leverage these design elements and use concepts such as color, typography, space, balance, form and lines to create their visual message